About
Avaréa is ethically made luxury swimwear brand that helps restore the ocean
As soon as we break even, we will be contributing 1% of sales to ocean conservation
It’s hard to explain how water makes me feel. The seas, ocean, even the rain. The moment I see the ocean, hear the waves, most importantly, the moment I touch water, is a moment of utter oneness with nature that I haven’t been able to experience to such intensity otherwise. Utter presence and most otherworldly of experiences. And then one day it hit me. I was sitting on the beach watching the surfers catch their waves each. That thing you’re looking at now, that had been in the back of my mind for over 5 years wasn’t just a blend of my education or skills and a business idea anymore. In this moment of epiphany it became clear that it can’t be anything else than my purpose. Everything I love and everything I love doing combined into one thing, one “job”. From illustration that gives birth to the prints, through sketching the designs, playing with colors, to the final steps of portraying what I created through the lens of my camera, whether it’s stills, or films. Not to mention the unmatched amount of presence I feel when I am in the water. This idea not only became the depiction of my purpose, but in that moment, it became something that was possible, which I think is something that one really understands on another level when one pours their heart and soul into something. You might think it’s just another bikini drowning in a metaphorical sea of endless designs. Let me tell you what I know it isn’t. It isn’t random, it isn’t a fleeting idea or an urge to make something. It is the urge to express everything I love doing, and turn it into something tangible. The urge to express my thoughts through the prints and designs, my feelings through the colors and my experience through pictures, whether moving or still. And to be able to help preserve creatures and animals deep in the ocean that are endangered (cuz let’s be real, what isn’t these days) and affect our ecosystem more than we want to admit. This is my heart expressed in all the ways I find possible.
Appreciate your support <3
Dorotka
watch the video below if you don't feel like reading or want to see more of the process